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8 Google Analytics privacy focussed alternatives

TLDR; I switched to Fathom. Yow will discover a comparability desk on the backside.

As a lot of you could have learn, Google Analytics is against the law in some nations these days.

This has to do with GPDR rulings and Google Analytics transmitting private knowledge outdoors the EU.

You may test the nations the place Google Analytics is against the law right here:

I used to be an enormous consumer of Google Analytics as a result of it really works and it is simple, however I knew it wasn’t proper.
And I used to be getting increasingly more aggravated by the truth that Google was benefiting a lot from the information of individuals I used to be making an attempt to assist.

It was not price having such a ineffective self-importance metric on Google when there are such a lot of nice and privacy-focused alternate options.

On this article, I will go over some alternate options you need to use as an alternative of Google Analytics.

No extra analytics

You might decide to haven’t any extra analytics in case you are not utilizing it.
This may even assist pace up your web site as you needn’t load any of the monitoring scripts.

Nonetheless, many people love to do analytics on which pages carry out nicely and the way individuals are utilizing our web site.

Cloudflare Analytics

I began through the use of this. Nonetheless, it rapidly turned out to not be supreme as they’ve solely a 30 day retention interval.

So your knowledge will solely be legitimate for 30 days, which isn’t sufficient for most individuals.

It does work tremendous nicely, and in case you are internet hosting on Cloudflare pages, it’s going to even be injected by them to optimize the load.

I will not go into extra particulars for Cloudflare as that is such a deal-breaker for most individuals.


Matomo is an open-source various to Google Analytics. They’ve fairly a neighborhood behind it.
And a promise to be free ceaselessly!

You would possibly comprehend it by its former title, “Piwik, ” one of many first open-sourced huge analytics programs.

They will let you self-host it without spending a dime. This may, after all, imply you may want a server of your individual.

They provide paid choices you may add on, they usually have fairly just a few of them!

Alternatively, you may select a hosted resolution beginning at 19EUR per thirty days.

When utilizing the hosted resolution, the cool factor is that you just get all their plugins included.

And an enormous win for them is that they supply a Google Analytics knowledge importer.

Check out Matomo


View Matomo demo dashboard


One other open-source legend is GoatCounter, an excellent humorous title and easy setup.

It has a super-simple interface, however truly, it really works. This interface removes the trouble and confusion you might need had in Google Analytics.

GoatCounter’s fundamental mannequin can also be free, however you may solely use that on non-commercial initiatives.

The follow-up plans are usually not costly, although, beginning at 5EUR a month, and rising to 30EUR, which isn’t pricey.

Check our GoatCounter


View GoatCounter demo dashboard

Truthful Analytics

This software is constructed from a authorized/privateness standpoint and has a legislation agency specializing in knowledge safety to validate all they do.

In case you are searching for the perfect knowledge safety software, this may very well be for you.

They solely have early-bird pricing, so this would possibly change within the close to future.

Pricing begins at 1,99EUR a month.

Check out Fair Analytics


View Fair Analytics demo dashboard

Easy Analytics

Because the title suggests, it is easy analytics. The dashboard is ready up tremendous easy.

They give attention to making issues as nameless as doable and supply many additional instruments.

These additional instruments make it engaging, I believe, and embrace a Tweet viewer and an prolonged API.

Pricing begins at $19 per thirty days. (Or 9$ should you pay for a yr)

Check out Simple Analytics


View Simple Analytics demo dashboard


Unami is one other free and easy-to-use self-hosted various. It is utilized by Hashnode nowadays.

It appears to be like cool, however the draw back for folks is perhaps the self-hosting.

In the event you do not thoughts that it is an ideal software, with a number of cool choices to it.

They provide a number of configuration once you need to begin monitoring, which is ideal if you would like these choices.

Check out Unami


View Unami demo dashboard


My decisions have been narrowed down between Believable and Fathom, they’ve a number of social proof behind them, and each do a number of issues nice.

Believable is open supply, and you may even decide to self-host it.

It is a two-person group, and the story behind the product is inspiring.

It isn’t the most affordable product, however you need to understand you’re paying on your knowledge to be revered.

Pricing as little as £90 a yr.

Check out Plausible


View Plausible demo dashboard


This ended up being my selection. It was fairly an extended debate between Fathom and Believable, however Fathom was the winner.

I can not inform you why. I reached out to 4 of those frameworks, and Fathom was tremendous useful with their roadmap sharing and customarily serving to reply my questions.

Like the opposite instruments, it is tremendous easy to arrange, and the dashboard is obvious and straightforward to navigate.

Pricing begins at $140 a yr.

Fathom can also be an indie hacker challenge, which I like to assist.

Check out Fathom (This can be a referral hyperlink)


View Fathom demo dashboard


Matomo GoatCounter Truthful Easy Unami Believable Fathom
Value (entry-level) free free 2,2$/M 9$/M free 12$/M 14$/M
Value (1M page-views) 180$/M 34$/M 11$/M 49$/M free 92$/M 54$/M
Present guests
Distinctive guests
Complete pageviews
Bounce charge
Bundle dimension 22.8 KB ~3.5KB ? ? ? <1 KB <1 KB
Google Analytics Import 📍 📍
Customized area
Open supply

The 📍 symbolize roadmap duties and will probably be added quickly.

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