Custom guest profile attributes in Sitecore CDP

When my colleagues and I began engaged on a proof-of-concept for Sitecore CDP & Personalize, one of many necessary points of our plan was validation of how customized visitor profile properties might be successfully saved and used within the CDP. Many organisations want to avoid wasting customized items of information related to web site guests […]

How RudderStack Core Enabled Us To Build Reverse ETL

One of many objectives of a customer data platform is to make the motion of knowledge from any supply to any vacation spot straightforward whereas guaranteeing correctness, reliability, effectivity, and observability. In that sense, reverse ETL isn’t any totally different, it is just another data pipeline. In 2019, RudderStack began as an information infrastructure device supporting event streaming to a […]